Buyer journeys now span many touch points including search, social media, display, streaming, web, email, SMS, reviews, influencers and more.
Green Dot boosts brand appeal in the new economy by focusing on digital maturity and sustainability. We improve the entire customer experience and leverage automation, apps and analytics to produce profitable marketing campaigns in record time.
Engaging creative, hyper targeted marketing campaigns, plus continuous analysis and optimization. Integrating all three and executing at a high level is the key to success.
Powerful advertising creative engages the audience and differentiates brands. From photography and video production, to website development, social media content, billboards, radio and trade show displays – we design work that gets noticed.
We’re always investing in the latest technology and highly skilled people to stay a step ahead. Not only do we have the experts needed to create and manage successful digital marketing campaigns, we have the infrastructure clients need to properly track, optimize and automate their advertising.
Our team works well with other agencies and in-house marketing staff. Hire us for our people, our tech or to add additional capacity during peak times. We have only one goal, to make marketing easy.
Green Dot has been in business for 25 years! We’re not the youngest people in the room anymore, and it shows. We don’t make many unforced errors. We can tell which way the wind blows in seconds. And we’ve likely solved tough marketing challenges similar to yours before. Just tell us your objectives and we’ll get to work.
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Some businesses are happy with their advertising agency or digital marketing firm, while others are wondering if they can do better.
But how do you know if your organization could grow faster and be more profitable with a different marketing partner? How do you find the best digital marketing agency in Miami and beyond? Below are some thoughts about how to evaluate your current marketing partner, and how to ensure you select the best advertising agency to help grow your business.
Evaluating your advertising and digital marketing agency all comes down to the three P’s – People, Process and Price. How good are their people? Are they using the right process? And are they providing the best value for the money you spend?
Here are some key metrics your advertising agency or digital marketing company should be briefing you on regularly. If they are doing their job, you should have the answers to the questions below.
Since advertising costs vary by industry and target audience, call us with the relevant information from below and we’ll be happy to add some color to the raw data.
Advertising and marketing is all about people. Smarter, more experienced people with a strong skill set win more often! It doesn’t matter how big the agency is, or how much they charge. Who’s working on your account? It’s really that simple. The right people ensure the right process is in place. And skilled, experienced people are also more likely to create value for your business.
Finding the right people, means finding the best company. Since you can’t possibly meet with every Miami advertising agency or digital marketing firm, here are some tips to narrow the field prior to contacting anyone:
There are many other questions you should likely ask that would be specific to your industry and objectives. However, keep in mind that nothing is more important than who will be working on your account.
If the staff has little or no say in what should be done in the trenches with your mass media and digital marketing campaigns, optimization is unlikely something the agency is adequately committed to fulfilling. Your campaigns will likely be on autopilot until you complain or demand action.
And don’t make the mistake of thinking you have to hire a bigger advertising agency, or even one that specializes. Bigger isn’t necessarily better. Again, what matters most is who within this big agency will manage your business. If you end up with a junior team, or if your account doesn’t get the attention it deserves, your advertising and digital marketing campaigns will suffer.
As for advertising agencies that specialize in a particular type of industry or marketing niche – be wary. Either they won’t be able to service all of your marketing needs in an integrated manner, because they are only skilled in a particular discipline such as web development or digital marketing. Or if they specialize in marketing for a specific industry, your work is unlikely to stand out from your competitors. Marketing agencies that specialize like to apply the same formula over and over again. Even worse, they could be managing campaigns for your competition.
If you’re seeking a top advertising agency or digital marketing agency, we invite you to discuss these topics with us in person. We have the right people and process in place to help you succeed where other may have failed.
Contact us today for a free consultation.