We live in a digitally connected world. That much has remained the same even if everything else is changing around us. Companies that go completely dark on social media during these uncertain times will miss the opportunity to build a stronger bond with consumers; a bond that goes beyond the transaction all the way to the heart.
Smart companies are asking themselves how they can shift the focus of their marketing campaigns from sales and promotions, to empathetic conversations that show compassion for their consumers who are facing uncertain times. This builds brand loyalty that will outlast the current period of isolation. What can you do to educate, inspire, or even just entertain your audience? Make a plan and do it.