Specific examples of messaging pivots
While not every business can pivot messaging to make services relevant, there’s plenty that can. Here are some specific examples:
- Restaurant food distributors have food supplies and idle trucks – what about direct home delivery?
- Car dealers and boat manufacturers can market low interest rates and special incentives, plus home delivery of vehicles.
- Restaurants can offer subscription meal services delivered by idle wait staff.
- Elective surgery Docs and Med Spas can offer virtual consultations and schedule appointments for May.
- Hair salons and nail salons can market gift cards with priority appointments for when they re-open.