Case Study: BandPay
App Download Campaign

Watch the BandPay commercials

The Milestone Payment App for Musicians

BandPay is a mobile payment app specifically designed for creatives in the music industry. The app allows two parties to set up an agreement inside of the app for work that needs to be completed. This could be anything from writing song lyrics to developing a custom beat to performing a concert.

The two parties agree to the end goal , and establish milestones that must be met along the way, and how much will be paid out. Each milestone has a progress payment attached to it that is released when the milestone is met resulting in the full payment being executed upon completion of the final milestone.

Launching During a Global Health Pandemic

The founders of BandPay came to Green Dot , looking to build an informative landing page and digital ad campaign to support their launch at South by Southwest (SXSW) in March 2020. Unfortunately SXSW was postponed due to the global health pandemic, so the switch was made to prioritize a digital launch.

Green Dot put together an integrated marketing campaign targeting musicians who need a trustworthy way to get paid. Targets included audio engineers, producers, and performers.

Green Dot put together a campaign that includes:

  • Landing page design
  • Booth design
  • YouTube Ads
  • Facebook and Instagram ads
  • Social media content

55% increase in conversion rate for installs

1Million+ brand impressions

27% decrease in cost per install

$1.09 per install

The Exciting Results

Within the first week we delivered over 1 million impressions for the new brand across YouTube, Facebook, and Instagram using an educational video that explained who BandPay is and what the app offers to musician. From there Green Dot reviewed results with the BandPay team and began optimizing the campaigns.

We saw the best results from YouTube Ads which had a 10.5% conversion rate for installs and a cost per install of just $1.39. Over the next couple of months we continued to optimize this campaign and were able to increase the conversion rate to 16.3% and reduce the cost per install to just $1.09!

BadPay online ad

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