Case Study: Dr. Jeffrey Epstein
Collateral & Digital Campaign
The Well Respected Doctor
Dr. Jeffrey Epstein, M.D., FACS, is a triple-board certified plastic surgeon who has performed over 14,000 surgical procedures since establishing his private practice in 1994.
Dr. Epstein is one of the most highly regarded hair transplant specialists in the world. He has published numerous scientific articles, contributed chapters to surgical textbooks, and has given hundreds of lectures at both national and international meetings. He has been named by his peers as a Castle-Connolly Top Doctor for over 15 years in a row.
His Practice Expansion
Dr. Epstein built his career on being the best in his field, and as such he has been able to rely on referrals to maintain his practice for almost 25 years. Dr. Epstein reached out to Green Dot when he desired to elevate the look-and-feel of his website to match the quality of his services.
At the same time, Dr. Epstein began a strategic expansion of his practice, bringing on new, highly accomplished associates, and thus sought Green Dot’s expertise on how to increase awareness and leads for his growing practice.
Green Dot put together a campaign that includes:
- Website design
- Print collateral
- Google Adwords
- Email & social media marketing
- Social media content production
8.5% conversion rate
30% cost reduction per lead
41% increase in leads each month
The Exciting Results
Green Dot designed a new website and launched a digital marketing campaign for Dr. Epstein that includes Google Adwords, Facebook Advertising, and email marketing to help the doctor achieve his expansion goals.
Dr. Epstein’s campaigns routinely see a conversion rate as high as 8.5% which is well above the industry average of 3%. Since the launch of his campaigns, Green Dot has been able to reduce the Cost Per Lead by 30%. Subsequently, the number of leads generated each month has increased by 41% without spending any extra money.
Green Dot has also helped Dr. Epstein bring new hair solutions to market, including his Foundation Light Therapy laser caps. The agency helped Dr. Epstein build a web presence for the laser caps, as well as created brochures and digital ad campaigns to market to prospective patients.
Having worked with Green Dot for design and marketing, Dr. Epstein says:
“My website, I get compliments on all the time because it’s not your typical physicians’, plastic surgeons’ website.”
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