Client Argentum

Service Digital Marketing

Industry National Trade Association

Services summary

Achieving balance

Argentum is the leading national trade association serving companies that own, operate and support professionally managed senior living communities in the United States.

The organization hosts an annual conference for senior living professionals, and sought to address an imbalance in attendance between owner / operators and vendors / suppliers.

Specifically, the regional and local operators felt the content of the conference was not focused on their specific issues and had begun dropping out in previous years. As a result Green Dot developed a series of landing pages and ad creative to highlight the conference speakers, workshops and content most relevant to this group using social media, email, print ads and direct mailers.

The results? Post conference analysis found that overall attendance was up 8.5% and owner-operator attendance was up 20% over the previous year.

Services Provided

  • Website & landing page design & development
  • Digital marketing
  • Direct response
  • Email marketing
  • Marketing automation
  • Print ads

Repositioning Argentum

A first class event deserves a first class website. Green Dot redesigned and repositioned the event registration collateral to ensure it made a great first impression.

Register on the go

Over 70% of this audience accessed information using a mobile device. Green Dot ensured they could access all of the content, and register with ease.

Segmented email

Specific messaging for each audience segment ensured attendees knew there was content at the conference relevant to their needs.

Social connections

Social media helped expand the reach and frequency of the campaign beyond emails and direct mailers. The Argentum conference was top-of-mind for months.

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