Argentum is the leading national trade association serving companies that own, operate and support professionally managed senior living communities in the United States.
The organization hosts an annual conference for senior living professionals, and sought to address an imbalance in attendance between owner / operators and vendors / suppliers.
Specifically, the regional and local operators felt the content of the conference was not focused on their specific issues and had begun dropping out in previous years. As a result Green Dot developed a series of landing pages and ad creative to highlight the conference speakers, workshops and content most relevant to this group using social media, email, print ads and direct mailers.
The results? Post conference analysis found that overall attendance was up 8.5% and owner-operator attendance was up 20% over the previous year.