The Gridiron Grill-Off logo has a lot of elements. The redesign aimed to create a single unit that visually represents the event with the name set so that it's easy to read whether the logo is big or small.
Event Marketing
The Gridiron Grill-Off hosted by Miami Dolphins legend John Offerdahl needed an updated brand, a new website capable of selling tickets online, and a marketing campaign to get noticed.
Social Leverage
Social media is the ideal channel to market a celebrity food & wine festival to fans and foodies. Combining the reach of celebrities and athletes with stunning images of great food and fine wine makes getting engagement a little easier.
Inbox Invite
Email campaigns include recipes of the month, special discounts and invites to private tastings at participating restaurants. These are the types of emails nobody wants to miss!
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